Intended Site to construct: Peninsula Beachside Golf Cottages
Target Audience
Having lived down the Morning Peninsula for 15 years and witnessing the type of people that enjoy coming down over summertime, I have firsthand knowledge of the kind of punters that would be looking for accommodation down the Mornington Peninsula via the web. It’s a known fact that I would be putting a website together for people over the age of 18, but that being said, the younger adult audience rely on organizing accommodation a little later than middle age families and elderly couples whom tend to do alot more research and organising before making the trip down.
Even if the younger audience went online to apply for accommodation long before the trip was to commence, they also like to see a more elegant and smooth-stylized look to the website than a modernized and alternative looking site. Call me crazy but I believe the reason for this is because the younger audience sometimes likes to feel a little older, a little wiser and feel more empowered when planning something big like a holiday. Especially if they are organizing it for friends, the more stylized and elegant the place, the more impressed their friends will be. And in the end, they can party anywhere they choose. All I have to do is give them the option and they will take it.
So in the end my target audience would be between the age group of 25 and 50. Meaning I would have to use a simple but suiting color scheme, no more than 4 colors. The use of no more than 2 different fonts would be wise, one for page titles and another for sub titles and main text. Pictures will be used, but not too many to give too much of the accommodation away. I will come to a decision in what colors, fonts and pictures will be used after research on different accommodation & flash websites.
Examples of Accommodation Websites
Example 1: Between the Bays, Mornington Peninsula
http://www.betweenthebays.com.au/

This holiday accommodation website is very easy to navigate. It is also very clean and has a simple color scheme of using a darkish green, a lighter shade of yellow and a simple black (I personally don’t like this color scheme). It also seems to have the right amount of text in a font that is simple to read in paragraphs consisting of 6 to 7 lines of text at a time.
For the main page they seem to use the correct amount of photographs to keep a portential customer interesting in looking into the accommodation a little more which is quite smart. The pricing information is simple to read and direct with the only pictures shown on the pricing page being of the credit cards they accept, very professional.
The equiry form is a smart addition for customers who get caught up in what they see and gives the owners a chance to contact the customer to finalise the deal. Without it, the customers can quickly forget about this accommodation while looking at others (which they are bound to do).
The location page could be worked on a little to give a better idea of where the customer will need to go. However it does give a Melways reference, but that being said, not everybody who comes to holiday in the South Eastern suburbs of Melbourne are going to have Melways are they? A more detailed map would be advised.
The Guestbook is a smart idea but seems useless as it only has one entry in it and would put people off whom were expecting to see many testimonials given about the resort. The contacts page is simple and to the point which is good if a customer wants to make the call but why this website would have a links page consisting of different accommodation alternatives is beyond me.
Summery
A easy to navigate website with some good, simple design but let down by minor flaws such as a detailed map, a pointless guestbook, a links page with the option of other alternatives for customers and a bad color scheme which in the end can make the difference.
Example 2: Cottages for Two, Phillip Island
http://www.cottagesfortwo.com/

Don’t even get me started on how damn annoying this site was to navigate around. And while I realise that this is a database website of different accommodation options for the Phillip Island area, I took one look at this and honestly said ‘fuck this’. There is way too much text, and way too many links for a homepage (Over 50). Fair enough, they have alot of accommodation options to advertise, but it seems to me this site seems more interested in getting a bit more money for placing peoples units & houses on the homepage than making things simple for the potential customers to navigate.
The colour scheme is made up of around 5 different colours mainly consisting of Blue, Red, White, Gold and Black which seems to work well but still gives a very cluttered feel to it, however using red for the links is a smart idea because the red does stand out vividly above all the clutter. In comparison to the mess that is the text they have put a limited amount of pictures which can be considered to be a smart move but at first glance the text is a little overwhelming to somebody just looking for a place to relax.
There are way too many links for me to go over so I will just go over the basics. One thing I do tip my hat to, is the amount of information that has gone into this one site, it reminds me of a smaller, more unorganised version of a microsoft website but that again does not excuse the mess. The main links are easy enough to follow due to consistancy in place through the navigation process. The equiry and booking form is simple which is more than what I can say for the rest of it.
Summery
A good looking site with a bit too much of one colour (blue) giving it a very claustrophobic feel. Way too much information and too many links on the home page for one to feel at ease during a first visit which makes it very easy to make it their last visit.
Example 3: The Courtyard, Mt Eliza
http://www.thecourtyard.com.au/

We go from too complex with the previous example to too simple with this one. While being easy to navigate around, at first glance this site looks very bland and as simple as it may sound, the site represents the service it is offering. The main links are located at the bottom of the page which I think is a terrible idea because if a user is running at a low resolution they will have to scroll down with each page they click on. The use of the same photographs on different pages becomes a little repeditive and the user looses interest very quickly. The testimonials are better than that of example 1. The booking page is simple and has a security code which makes this unprofessional site have a hint of professionalism in it. Again this site has links to other methods of accommodation which is beyond me as I stated before. However the map is much more detailed and easier to read if printed out in comparison to example 1.
Summery
A very simple website which gets its point accross but not in any interesting way. A customer will be woo’d by another site if they take the time to look. The pricing is compeditive but the web alternatives are a lot more appealing and tempting to a customer.
Example 4: Hilltonia Homestead
http://www.hilltonia.com.au/

At first glance I didn’t know what to think of this website. It looked simple enough and had an elegant feel to it, add to the fact that it wasn’t too cluttered with text or images and it seemed to be a great site. However the first thing that seemed to aggrovate me was the links located on the left hand side of the page and while I know this shouldn’t bother me, it did. The site had an easy feel to it but looked too simple. But then it came to my attention that this site was made to show me what I needed to see and help me in paying for it if i liked it. And it was at this that the site in question delivered well.
The accommodation it was selling was some of the greatest available, hence the site didn’t need to be anything fancy or flash because the product they sold and advertised through the site reflected on the product more than anything else.
Summery
The site was easy to navigate around, simple to use, looked nice, had a simple but stylish colour scheme and brought forth a quality product in a timely fashion. Ticks all around accept for the navigational links being on the left. For some reason I don’t feel that suited. Top navigational links would have been much better.
Example 5: Trueman’s Cottage
http://www.truemanscottage.com.au/

A truely fantastic example of how an accommodation website should be put together. The first thing that came to my attention was the simple, stylish and smooth color scheme and how it was very evenly worked through out the home page. The white, blue and yellow make for an easy on the eyes experience, and I have always been a big fan of links (which are consistantly and in the same place) highlighting as the mouse rolls over them, specially in the secondary color of the website (in this case being yellow). Perhaps the one thing I didn’t like was the main picture on the home page and although the idea of one picture made up of different pictures seems like a good idea in theory, they seemed to have botched it a little with a hint of bluriness and by straying off the main color scheme.
However, the rest of the site seems to be spot on. The Accommodation page is very well set out with each unit / cottage highlighted with either a white or sand colored background giving it a good consistancy and balance. There is a single photo of each unit next to brief discription and if clicked on, more details and pictures of that unit are exposed to the user.
The location page is also fantastically layed out with each unit having a different location with a link to zoom to that very location, making it very simple for people with no prior knowledge of the area to find. Equires and contact info is also spot on as in previous examples and I am happy to say that this site does not have any links to other accommodation options.
Summery
Truly a perfect example of how a beach side accommodation website should look and feel. On the acception of the home page picture, everything is spot on.
Example 6: Azimuth Connections
http://www.azimuth.com.au/

Like the previous example this really is a fantastically layed out website. There is a tad bit more professionalism in the color scheme (Beige, White and Black). With drop down menu’s for more complex navigational links (which are located at the top). But it does seem we are dealing with a great number of properties in the owners bag, so that being said there is alot more money to put into a well made web site.
Summery
Very simular to that of the previous example, with a few more professional cuts here and there. Most likely the best out of all the 6 examples here. But see for yourself. Links are above.
Examples of Flash Websites
Example 1: 2Advanced Design Studios
http://www.2advanced.com/

I have been followng this design team and their fantastically produced flash pages for a few years now. Inspiring to anybody who views their skills in animation and web design they excel in many forms of digital art. And while I am not setting a standard here for myself to try and equal, I am still pushed to do good things via browsing through their sites. Although this most recent addition to their flash sites is not their greatest, it still sets a tone for what to expect through their work. Somehow being able to make a sight look so futuristic, sharp and clean while also making it simple to navigate through. There is never too much on screen for one to process and they always keep a simple colour scheme of no more than 3 to 4 colors usually consisting of an industrial, mechanical and/or futuristic tone. Pages are always extremely quick to load in comparison to other sites of their quality and always eem to have a smooth flow in animation. I highly recommend checking out their first works (Especially v3 - Expansions [pictured below]) as well as their most recent, they are masters at their game.

Example 2: AgencyNet Interactive
http://www.agencynet.com/

My God, these people are the god’s of the digital design and advertising industry…there is honestly not one single flaw I can find within this flash site. It is highly interactive, easy to navigate, graphically wonderous and well executed. Even if a person was not interested in their design team or advertising at all, they would still be impressed with this web design and become obsorbed in using it. A fantastic example of what we should all strive to build as web designers. Its only after seeing websites like this do you start to dislike many other websites for filling the internet with utter crap like this: http://www.00.com/ . Which I am not even going to give a screen shot of for 2 reasons. The first is because its really, really, really terrible. And the second, because I have been here for 4 hours doing this blog entry and I want to go…So with that, i’ll leave you all to it.
Much love